Blog
Notes from the team
Things we've learned doing this for real businesses, written by the person who did the work. Short, specific, and no jargon.
August 21, 2026 · 9 min read
What a Google Business Profile audit actually checks
The fourteen things Priya looks at on every profile, in the order she looks at them, and which ones usually turn out to be wrong.
By Priya, local seo
July 10, 2026 · 8 min read
What to do about a bad Google review
One is not a crisis. Camila on how to answer it, what never to write, and why the reply matters far more than the star.
By Camila, content
June 2, 2026 · 9 min read
How we cut a roofing site from 8 seconds to under 2
Danny walks through the exact things slowing down a Homestead contractor site, what he removed one by one, and what it did to the phone.
By Danny, web developer
